Healthcare & Nutrition E-commerce Solution With BigCommerce
About Nutrition Product eCommerce Business Operations
The Client is a well-known online retailer of fitness and nutrition products,
primarily based in the USA, serving customers across the USA and Canada. The client serves a wide variety of dietary supplements on your eating regimen, which includes
fitness products, fitness items, and health products. Despite their loyal consumer base and
top products, their previous online platform did not allow for expansion, scalability, or
green inventory control. The platform had difficulty handling the huge catalog of products, managing increased website traffic, and the requirement to offer a seamless experience for
customers. To overcome these issues and improve their online presence, we developed a custom BigCommerce solution to streamline their operations as well as support
their growing business.
The Problem Faced By Healthcare & Nutrition eCommerce Platform
Before migrating to BigCommerce, the client faced various operational issues that slowed the growth of their business:
Lack of Scalability
Their eCommerce platform had a problem handling an expanding
catalog of merchandise in addition to an ever-developing number of customers,
which resulted in a gradual load time and time-to-live for the device.
Poor Inventory Management
The manual inventory management was inefficient and time-consuming, which led to delays in stockouts and
restocking.
Insufficient Integrations
The old platform no longer has seamless integration
abilities with logistics & shipping providers, payment gateway services, and 3rd-party software, which ended in inefficiencies in daily operations.
Poor User Experience
A website's design that's not up to date and an
unwieldy user interface have affected conversion rates negatively as users found it
hard to use the website and complete their purchases.
Problems With Accounting Management
Uncoordinated accounting systems
caused problems with transaction processing and reconciliation problems.
A poor PIM (Product Information Management)
The client had a difficult time
managing the details of its product effectively, resulting in difficulties when listing
items on external marketplaces such as Amazon or eBay.
The Solution
After reviewing the needs of the client and requirements, we chose BigCommerce as the
best solution to simplify their e-commerce operation. The process of migration and
implementation included the following steps:
Platform Migration
We effortlessly transferred the client's catalog of products along with customer
data and the history of their orders from their old platform to BigCommerce so that
they experience minimal disruption in their business operations.
Custom Design & User Experience
A responsive and modern design for the website was developed to improve the
shopping experience. We aimed to simplify the process of shopping and making
purchases. We design the user interface simple, making it easy for shoppers to locate the items they require and
to complete their purchases.
Integrated Payment Solutions
BigCommerce solution is integrated with payment gateways, such as PayPal,
Stripe, and Square offering an easy and secure payment option for customers.
Inventory Management System
Through the integration of the inventory system of the client FOYCOM in
conjunction with BigCommerce, we automated the tracking of inventory and
enhanced the management of stock which reduces the chance of stockouts and
mistakes.
Shipping & Logistics Integration
BigCommerce has been integrated with ShipStation and EasyShip which allows
real-time shipping rate calculation, tracking, and quicker delivery. This improved
the satisfaction of customers.
One-Time On-Page SEO & Marketing Automation Setup
We have optimized the website for SEO to boost organic search visibility. We also
created automated email marketing (using Klaviyo) to engage customers with
specials, new products, and new updates.
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Different Platform Integrations with BigCommerce & the Reasons They Were
Utilized
A variety of third-party platforms were integrated into BigCommerce to ensure that the
clients' operations were running smoothly and efficiently.
Payment Gateways (Stripe, PayPal Square)
Integrations with these payment
gateways offered safe, reliable, as well as flexible options for payment that helped
increase the global reach and security of transactions.
Inventory Management (FOYCOM)
FOYCOM was integrated to automatize the
management of inventory, allowing real-time tracking of stock and reducing the
chance of making mistakes manually.
Email Marketing (Klaviyo):
Automate personalized campaigns, increase customer retention and drive higher sales with data-driven insights.
Shipping & Logistics (ShipStation, EasyShip)
These integrations allowed real-time
shipping rates and tracking, which reduces delays while increasing the delivery
time for the clients.
CRM & Customer Support (Gorgias)
With Gorgias services, customer
support operations were made more efficient and allowed the client to provide
faster and more efficient assistance across different channels.
Results & Benefits The Client Witnesses
After the transition to BigCommerce, the client saw tangible improvements in key business
areas:
1. Increased Performance & Scalability
The platform was able to handle an
increase of 50% in web traffic as well as 40 % more products in its catalog, which
resulted in 30% speedier page loading times and zero instances of slowdowns
during peak sales.
2.Streamlined Management of Inventory
Automatic inventory management has
reduced mistakes by 70 % reduced manual administration times by 50 % and
allowed the user to shift resources to other tasks that are critical to business.
3.Enhances Customer Experience
The new website design enhanced usability and
navigation by reducing bounce rates by 20 % as well as increasing the average
duration of sessions by 35 %. This led to a 15% increase in retention rates for
customers as well as a 20 % increase in the rate of completion of checkouts.
4. Operations Efficiency
The integration of shipping companies, payment systems,
and customer service tools has streamlined workflows, decreasing delivery times
by 40 % and response duration by 50 % dramatically improving overall efficiency
5.Higher Revenues
With integrated marketing tools and SEO practices that were
optimized, the site was able to attract 445% more organic traffic, which resulted in
an increase of 25 % growth in revenues in the first quarter after launch and an
increase of 30% in the average value of orders.
Conclusion:
With migrating to BigCommerce, the client was able to overcome any limitations they had
with their prior platform. The platform offered the capacity along with the flexibility,
efficiency, and speed required to expand their business as well as provide the best
customer experience. The simplified inventory management improved the PIM system, and
automated processes led to an increase in operational efficiency and sales.
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