Migrating a B2B Industrial Tools Supplier Website To BigCommerce
About B2B Industrial Tools Suppliers
The client is renowned for industrial tools supplies in the USA and Canada. With 50 years in the industry covering the B2B Industrial Tools business and 15 years managing a successful e-commerce platform, the client decided to migrate to BigCommerce. The client earlier was using Magento's old version and was lacking all the features their business operation required. Also, custom-developing features in the Magento old version were meaningless and expensive. So, instead of migrating to the latest version of the Magento. The client opted for migration to BigCommerce. The transition was driven by the desire for more robust out-of-the-box features, enhanced scalability, better security, cost-effectiveness, and improved support. After moving to BigCommerce, the industrial tools supply business achieved success in terms of an increase in online sales, and better customer support, and was able to expand the business.
Challenges Of Migrating B2B Industrial Tools Suppliers to BigCommerce
1. Dealing With Large Product Inventories (PIM)
The supplier had thousands of SKUs, each with detailed specifications, pricing tiers, and customer-specific catalogs, all stored within the Magento platform. Migrating this vast data set to BigCommerce presented logistical challenges.
2. Maintaining Customer-Specific Pricing
The business utilized complex pricing structures tailored to individual B2B clients. Replicating these custom pricing models on BigCommerce posed a challenge due to platform differences.
3. Complex Ordering Processes
Bulk orders and quick reordering were vital to the supplier's operations. The existing Magento setup had custom features to handle these processes, and ensuring their continued functionality in BigCommerce was key.
4. Maintaining SEO Rankings and Data Integrity
The company had a strong SEO presence over the years. The transition from Magento to BigCommerce needed to ensure that SEO rankings, URLs, metadata, and product descriptions were preserved.
BigCommerce Solutions From Silent Infotech
1. Solution to Manage Large Product Inventories
BigCommerce’s built-in bulk product import was customized to streamline the migration of product data, including SKUs, pricing tiers, and customer catalogs. The transition was made seamless with minimal disruption to the product catalog.
2. Solution for Customer-Specific Pricing
BigCommerce’s robust B2B functionality was used to manage tiered pricing, customer-specific catalogs, and bulk discounts. The platform’s native B2B features allowed for easier replication of complex pricing models.
3. Solution for Complex Ordering Processes
BigCommerce offered built-in features for bulk ordering, custom pricing, and quick reordering, which were configured to meet the business's needs. Additionally, BigCommerce’s streamlined checkout process further optimized the bulk ordering experience for customers.
4. Solution to Maintain SEO Rankings and Data Integrity
A structured migration plan was implemented to ensure that SEO rankings remained intact. This involved setting up 301 redirects from old Magento URLs to the new BigCommerce URL structure. Metadata, product descriptions, and Image Alt tags were also carefully migrated to maintain search visibility and prevent any drop in organic traffic.
Benefits Client Witness After Migrating to BigCommerce
Enterprise-Level Features
BigCommerce provided out-of-the-box enterprise-grade
tools for B2B eCommerce, including advanced pricing models and customer-specific
catalogs, which were easier to manage compared to Magento.
Scalability & Support
With BigCommerce, the business gained access to more
advanced scalability and dedicated support, enabling it to grow without worrying
about server maintenance or technical limitations.
Improved Security
BigCommerce offered enhanced security features, including built-in
SSL certificates and PCI compliance, which provided peace of mind regarding data
protection and transaction security
Efficient Operations
The migration to BigCommerce reduced reliance on third-party
plugins and custom development, allowing the business to focus on growth while relying
on a more integrated solution
Outcome After Successful Migration
30%
Decrease in time and resources spent on developing custom features and platform maintenance
25%
Increase in customer satisfaction, based on feedback and site usability metrics
40%
Improvement in scalability, with the platform able to handle a larger product catalog and more customers without performance issues
98%
SEO rankings were maintained, resulting in a minimal drop in organic traffic.
Conclusion
Migrating from Magento to BigCommerce enabled the B2B industrial tools supplier to leverage a more robust, scalable, and secure platform. BigCommerce’s out-of-the-box features, including its advanced B2B tools and support, provided a smoother, more efficient solution for the supplier's eCommerce operations. With careful migration planning and implementation, the business is now well-positioned for continued growth and long-term success in the eCommerce space.