Streamlining Wholesale Products Management with Brandbank-ERP Integration

Introduction

Do you know that by 2032, the ERP market will continuously grow to $96 billion ? The reason behind this is a highly competitive marketplace. However, due to this, wholesale companies often search for genuine ways to streamline complex business operations. Additionally, they want results that enhance customer satisfaction and allow them to make better decisions.

Unfortunately, traditional management systems often lack these areas, reducing earnings and growth. Here, opting for the Brandbank ERP integration automates the product information flow into ERP systems and facilitates efficient and error-free business operations. 

Similarly, food & beverage, health, beauty, and pharmaceutical wholesalers integrating Brandbank with ERP systems find game-changing solutions. So, let's explore how Brandbank-ERP integration brings a significant and streamlined outcome into wholesale product management.

Key Features of Brandbank - ERP Integration

Brandbank integration with Odoo/SAP/NetSuite has revolutionized different business operations. 70% of large enterprises utilize ERP systems to manage inventory and final procurement. However, the depth and automation necessary to manage rich data are missing here.

It is where Brandbank comes into action. Additionally, it ensures product listings meet GS1 standards, produces high-quality images, and assists with compliance-ready product descriptions. Below, we are mentioning a seamless Brandbank-ERP integration that comes with lots of efficient and advanced features.

Real-Time Product Content Synchronization

Real-time product content synchronization is a prime feature of Brandbank; whether it is updated packaging, a change in ingredients, or a new label requirement in the products, the necessary changes are automatically reflected in the advanced ERP system. Additionally, the team working here easily gets access to up-to-date information.

Automatic Catalog Updates  

As Brandbank delivers the latest and up-to-date images, proper nutritional information, accurate ingredient lists, proper usage instructions, and product cautions, it gets updated in every digital catalog and the latest ERP record. Hence, the updated product information and correct inventory data enable retailers and other consumers to make more informed decisions. 

GS1 Standard Support

The Brandband-ERP integration supports GS1 standards. It ensures that all the up-to-date product data aligns with global supply chain requirements. It additionally supports all the informational needs of end users. As a result, this reduces the risk factors and chances of rejection by retailers. 

Multilingual and Region-Specific Compatibility

North America leads in ERP adoption, accounting for 35% of the overall market. On the other hand, Asia-Pacific ERP market growth is expected to reach 10% CAGR. Similarly, Europe is adopting cloud ERP faster than on-premise solutions. The reason behind this is region-specific compatibility. Here, ERP with product content automation supports all the localized product content. This makes access easier across different geographies, along with correct regulatory language and proper packaging information. 

Simplified SKU Onboarding

The traditional SKU onboarding often gets slow and error-prone, especially where multiple systems are involved. However, broadband-ERP integration assists in seamless SKU onboarding. As a result, reduces the time-to-market and minimizes the overall risk factors with no outdated or incomplete listings.

The Business Benefits of Integration

ERP itself brings lots of advantages to businesses. Efficiency improvements are mentioned by almost 89% of ERP users. However, as an additional advantage, integrating Brandbank with ERP provides many transformative outcomes that businesses find worthwhile. Let's have a look

Eliminates Manual Data Entry

Manual input is always extremely labor-intensive, and it is very much error-prone too. But, if you want to automate product data in ERP using Brandbank, it is possible. However, according to the  2023 Deloitte report , automating the process usually reduces up to 90% of data entry errors, resulting in error-free outcomes.

Improves Accuracy Across Channels

Whether wholesale product manufacturers plan to sell through B2B eCommerce, distributor networks, or even physical catalogs, synchronization is compulsory. Here, the synchronized data ensures consistent and high-quality product information across different channels.

Speeds Up Product Onboarding  

According to a NielsenIQ case study, businesses achieved  almost 60–80% faster onboarding of new SKUs. This happened after Brandbank had integrated its existing ERP system.  

Enhances Regulatory Compliance

Different industries, such as food, beauty, and pharmaceuticals, always require proper compliance to meet the evolving needs of the law. Here, the Brandbank for wholesale ERP enables the accurate maintenance of statements regarding allergens. Similarly, show the correct nutritional panels, along with proper safety warnings.

Better Customer Experience  

78% of organizations have reported improved productivity after the ERP implementation. However, the integration with Brandbank leaves a great experience for end customers. Whether retailers or direct consumers, always rely on products with accurate product information. Thus, they can make better purchasing decisions.

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Challenges Without Integration

Without Brandbank-ERP integration, businesses face lots of challenges. Rather, the team working in the wholesale factories often faces significant roadblocks. These include lots of issues that ultimately prevent growth. 

Inconsistent or Outdated Product Listings

If the real-time synchronization fails, product data becomes outdated across different platforms. For example, according to the GS1 UK reports, 60% of shoppers  abandon their carts when they find outdated and poor product information.

Delays in Launching New Products  

Manual uploads and lack of coordination for product launching cause delays. The reason behind this is that the task is done in multiple systems. According to a  Nielsen study , 76% of fast-moving consumers fail within the first year of product launch due to poor product visibility and timing.

Increased Compliance Risks  

Non-integrated systems often miss the chances of critical updates, which consumers should be aware of. These are allergen changes or any caution regarding usage. This, as a result, increases the chances of legal penalties. For example, According to the Food Marketing Institute (FMI) and the Grocery Manufacturers Association (GMA) study, the average cost of a food recall to a company is $10 million.

Time-Consuming Manual Data Entry

Entering product information separately into the ERP system leads to long hours of wastage. Here, the Brandbank for wholesale ERP increases the chances of labor costs and errors. Studies indicate that manual data entry finds an  error percentage of 1% . This can be very costly at scale.

Difficulties Scaling Product Catalogs  

Expanding to new markets or launching new products faster becomes impossible without automated data flows. The study by Deloitte shows that 45% of wholesalers mention  that a lack of automation in product data management is a significant drawback when scaling business operations. 

The Solution: Brandbank + Odoo ERP Integration

Do you want to know how wholesalers use Brandbank with Odoo ERP systems and receive many profitable solutions? Then, you should continue reading. Such solutions automate product content flows and help centralize data on one platform. Additionally, Odoo-Brandbank integration helps in proper regulatory management and branding consistency. Below, we are mentioning how the integration allows for overcoming challenges

Automation of Workflows

Direct product data integration eliminates manual data entry. Any wholesale business wanting to automate product data in ERP using Brandbank can have the best solution. Additionally, 70% of business owners  find that automation helps scale operations far better.  

Centralized Product Content Repository

Centralized respiratory for product content ensures 95% accuracy in product listings . Similarly, ERP with product content automation eliminates the chances of inconsistencies across different platforms.

Reduced IT & Data Entry Workload

According to HSBC, ERP integration cuts manual data entry by 60% , and it even minimizes the chances of human errors. Similarly, integrating Brandbank with ERP helps to reduce long operational hours and additional resources.

Overall, this seamless integration accelerates the time products need to run in the market and boosts operational efficiency. Thus, wholesale businesses can expect a positive outcome across their retail and wholesale networks.

Real-World Results: Performance Metrics

Now, we are coming to the part to discuss what wholesalers have experienced with the post-integration of Brandbank-ERP 

An Example Use Case

Premier Foods saw a 26% throughput increase  after integrating ERP and SCADA automation. It was according to OAL Group. This is an ideal example of how wholesalers use Brandbank with ERP systems. 

Similarly, Green Rabbit, the candy wholesaler , found an increased order volume and error-free data after implementing ERP into their system.  

Who Benefits Most?

Brandbank - ERP integration is highly beneficial for industries handling complex product data and regulatory compliance: 

  • The food & Beverage industry integrating the Brandbank ERP finds better operational efficiency and profitability. A 2024 report shows that  68% of food manufacturers integrating AI into their ERP systems witnessed almost 20% reduction in supply chain disruptions. 
  • Similarly, the Healthcare ERP (Enterprise Resource Planning) market will grow significantly. According to the result, the projected value will be  USD 13.81 billion by 2032
  • Pharmaceutical sectors with specialized ERP solutions have successfully boasted an 85% success rate when guided by experts. 
  • 66% of apparel companies , when they started their tech investments with a clear focus on ERP systems, significantly got the chance to improved operational efficiency.

Get Started Today!

So, are you ready to streamline your wholesale product management? If you want to witness how the Brandbank-ERP integration works, book a free consultation and explore its potential to transform your wholesale operations.  

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Future-Ready Operations & Scalability

Brandbank and ERP integration allow your business to prepare for future-proof product data management. 

Omnichannel Selling Made Easy

The successful integration ensures consistent and accurate data delivery by centralizing and standardizing different content across different platforms. As a result, ERP with product content automation improves brand visibility and assists businesses in making the necessary changes according to consumers' behaviors.  

Evolving Label Law Compliance

Brandbank constantly updates all the data standards and even meets global regulatory requirements. Moreover, when integrated with the latest ERP systems, businesses can manage different product label updates and maintain compliance. Therefore, they can avoid the chances of costly penalties.  

Seamless eCommerce Integration

It has built-in compatibility with many eCommerce ecosystems, so Brandbank ERP integration allows rapid product listings and proper updates. It eliminates the chances of duplication and speeds up the timing of new products launching to the market.

AI-Ready Product Data

Chatbots and virtual assistants must support the structured and enriched data available via Brandbank. This allows businesses to enable automation, better predictive analytics, and enhanced customer experiences.

Conclusion: Future-Proof Your Wholesale Operations

As the wholesale landscape is growing competitively, the requirement of content accuracy and speed are no longer optional but rather a significant need. Moreover, Brandbank integration with Odoo/SAP/NetSuite provides the chance to gain operational efficiency and a clear edge to provide customer satisfaction and business scalability. 

So, whether you are planning to launch new products to the market or want to make the whole operation more efficient and automated, Brandbank ERP integration ensures the best outcome. Take control of your product data and see unbelievable results from the integration.



Jignesh V

Jignesh Vaghasiya, COO of Silent Infotech, is a technology visionary with a passion for innovation. He has deep technical expertise and a commitment to client success to drive the company's growth. His relentless pursuit of new technologies, combined with his process-focused approach, has led to innovation and technology implementations that boost business outcomes. Jignesh's ability to connect with people makes him the ideal partner for onboarding new clients and fostering strong business relationships.

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